About Us


Strange Ways is a curated shop selling unique and memorable items for your wardrobe and home, often stamped with our irreverent and fun vibe. Launched online in 2014, we opened a storefront in 2015 to better build our brand and customer experience. Our ethos is to focus on smaller statement pieces like pins and patches that make it easy to add a bit of flair to everyday life. Working with 100+ independent artists and designers allows for a constantly rotating selection of new and fresh product to help you express your individual style.

The shop was founded in 2014 by Alex Dakoulas, a lifestyle designer whose past work includes creating products for Converse and Puma. Strange Ways has been fortunate enough to be featured in such publications as Refinery29, GQHarper's Bazaar, Seventeen Magazine, Design*Sponge, BUST Magazine, and StyleCaster.

In our world, strange is just another word for unique.


We are proud to source directly from small brands and to support independent designers and artists, and take joy in introducing customers to new people and product they haven't seen before. At Strange Ways we work to discover unique, underground items from up-and-coming creatives where most pieces are created in limited production runs with care. We're on a constant search for relevant, standout pieces made with well-done artistry and attention to detail. We believe what makes one stand out—and yes, that is a good thing—is in the little things.

Strange Ways also works with talented folks to create one-of-a-kind collaborations and exclusive items. Through our forward-thinking and unusual lens we offer exclusive product from relevant trendsetters, creatives, and icons. We don’t just curate and carry interesting products—in creating it ourselves, we're a place you can look to for inspiration. By gathering talented artists—and also collaborating with them—we are your 1 stop shop and gathering place for indie art culture.

If you're seeking a look beyond the mall and mass culture, our goal is that you can find it (or we can help you create it) at Strange Ways. We focus on carrying smaller-sized, moderately-priced items that make it easy to customize your wardrobe and home to your unique taste. For all the wonderfully weird people out there with an eye for style, we hope you find a little bit of yourself in our products. We want to help you express your individuality by carrying things you won't find anywhere else.

Supporting independent creatives—NO RIP-OFFS!

There is a rash of
independent artists having their artwork ripped off by major corporations and fast-fashion outlets—we are NOT one of them. We are a small, independent shop that works directly with artists and small brands to carry their work, many of whom are considered friends. Your purchases support us, which in turn support the people we carry.

Strange Ways is not just about the visual, but also about operating consciously. We specialize in product from creative entrepreneurs with small businesses. Being queer-owned we also like to feature LGBTQ+ artists, there is a section devoted to American-made items, and we've made more of a concerned effort to support BIPOC makers. Throughout the year we also make donations to various nonprofits. We want to function professionally with a personal touch, to use our brains so you don't have to. Shopping should be easy, and buying from Strange Ways should make you feel good!

We have a solid reputation and strive to make our customers happy—some unedited reviews below.

The Owner

Alex Dakoulas is the Founder and Creative Director for Strange Ways. His past experience includes 6 years as a Graphic and Product Designer for Converse and Puma where his work primarily revolved around account-specific consumers, concepts, and trends. He also ran his own brand, Dance Party Massacre, which you would have loved if you enjoy 80s horror movies. He's worked on collabs for DC Comics, Footlocker, Fangoria, Dr. Suess and more. His work has been featured in Inked Magazine, Out Magazine, Karmaloop.com, and High Snobiety among others.

In 2013, Alex was named one of Tosser Magazine’s "50 People to Keep on Your Radar"—and has been working to live up to that statement ever since. With his experience working on a variety of products with all types of creatives, he'd been imagining the day he can open his own shop. Founding Strange Ways on his terms was the perfect opportunity to let the skills he's acquired shine, and his love of fringe culture and indie talent show. He loves working on products that connect with people, and introducing customers to new and creative talent. He really hopes you enjoy the strange little world he's put together, and invites you to join him in it.


“You probably want to add Strange Ways
to your bookmarks now.”

The Storefront 
— New Haven, CT


Read about visiting the Strange Ways storefront!

Our storefront HQ is in New Haven, Connecticut—a short road trip away from NYC, Providence, and Boston.



Shop official Strange Ways merch and gift cards.


Have a question for us?

Read our Frequently Asked Questions. Reach us directly at our Contact Form