Strange Ways is a small curated shop showcasing unique and unusual items for your wardrobe and home. We focus on smaller statement pieces like pins and patches that make it easy to add a bit of flair to everyday life. Working with 100+ independent artists and designers allows for new and fresh product to help you express your individual style.The shop was founded in 2014 by Alex Dakoulas, a lifestyle designer whose past work includes creating products for Converse and Puma. Strange Ways has been fortunate enough to be featured in such publications as Refinery29, GQ, Harper's Bazaar, Seventeen Magazine, Design*Sponge, BUST Magazine, and StyleCaster.
In our world, strange is just another word for unique.
We are proud to work directly with small brands and to support independent designers and artists, and take great joy in introducing customers to new items and companies they haven't seen before. We keep our eyes to the sky and ears to the ground in search of products worth noticing. Like you, we appreciate well-done artistry and products that have attention to detail. We believe what makes one stand out—and yes, that is a good thing—is in the little things.
Strange Ways also works with talented folks to create one-of-a-kind collaborations and exclusive items. Through our forward-thinking and unusual lens we offer exclusive product from some of the most relevant trendsetters, creatives and icons. We don’t just strive to curate and carry interesting products—in creating it ourselves, we're a place you can look to for inspiration.
If you're seeking a look beyond the mall and mass culture, our goal is to find it (or create it) at Strange Ways. We carry many smaller-sized, lower-priced items that make it easy to customize your wardrobe and home to your unique taste. For all the wonderfully weird people out there with an eye for style, we hope you find a little bit of yourself in our products. We want to help you express your individuality and carry things you won't find anywhere else.
*Recently there has been a rash of independent artists having their artwork ripped off by major corporations and fast-fashion shops—we are NOT one of them. We are a small, independent shop working directly with artists and designers, many of whom are considered friends. Your purchases support us, which in turn support the people we carry.
THE MANIFESTOStrange Ways is not just about the visual, but also about operating consciously. We specialize in product from creative entrepreneurs. We also try to focus on American-made and working with LGBT artists. At the end of the year we donate at least 5% of profits to various nonprofits. We want to function professionally with a personal touch; to use our brains so you don't have to. Shopping should be easy, and buying from Strange Ways should make you feel good in more ways than one.
Strange Ways — Video + Interview
Video Credit: Antonio C Esposito
Alex Dakoulas is the founder and creative director for Strange Ways. His past experience includes 6 years as a product designer for Converse and Puma where his work primarily revolved around account-specific consumers, concepts, and trends. He also ran his own brand, Dance Party Massacre, which you would have loved if you enjoy 80s horror movies. He's worked on collabs for DC Comics, Footlocker, Fangoria, Dr. Suess and more. His work has been featured in Inked Magazine, Out Magazine, Karmaloop.com, and High Snobiety among others.
- Pins and Needles: Tuesday Bassen—Bitch Media
- The Best Gifts Under $20 Fashion Girls—Harper's Bazaar
- 10 Adorable Accessories For Apple Picking—BUST Magazine
- Pop-up market showcases local designers—Yale Daily News
- How to Ace Kanye West's Effortless Summer Style—GQ
- DIY Celeb Style—Seventeen Magazine
- “Our favorite shops [for enamel pins]”—InsideHook
- 18 Indie Embroidered Patch Companies—Design*Sponge
- Patches, pins and other favorites at Strange Ways—New Haven Register
- Getting Strange In Westville—New Haven Independent
- Success Stories: Strange Ways—Shopify
- 10 Ridiculously Cool Iron-On Patches to Customize Your Denim Jacket—StyleCaster
- Strange Ways Pop-Ups at Urban Outfitters (pic 1) (pic 2) (pic 3) (pic 4)
- A Boston Guide to Buying Gifts for a New Signicant Other—BDCwire
- “Products that are a bit ‘left of center.’ Just like you.”—Boston Spirit Magazine
Visit The Storefront — New Haven, CT
Strange Ways also has a storefront located in New Haven, Connecticut. Inside you can find all the product in our webstore plus more goodies including retro candy, video games—and even some items found only in-store! Read more about visiting the storefront.